Help end animal suffering, one glass at a time.
Food Empowerment Project’s (F.E.P.) latest effort to raise awareness about how animals are raised and killed for food will focus on engaging commuters by giving them information about the cows they see while driving by.
F.E.P. is located in an area where people see cows on green fields, and they never really know the anguish the mother cows feel at having their babies taken away at birth or understand the frustration of the female calves who are held captive in crates.
In addition to the suffering these cows endure, there are other important issues to take into consideration:
- The 31 gallons of water a day the cows in Sonoma County typically drink has an impact in California, a state that is consistently dealing with drought.
- Many workers live on these properties and at times do not have food or water for themselves. When they speak out against any abuse, they are threatened.
Most people think cows do not suffer in the dairy industry, and that is exactly what the industry wants us all to believe. The public can help end this suffering by choosing to give up this cruelty, one glass at a time.
Every month, we will hold signs and hand out leaflets to commuters who drive by these cows to help them to understand the underlying cruelty of the dairy industry. By being a consistent presence in the community, we will be able to provide a counter to the very heavy pro-dairy marketing in the area.
This is just one part of a larger campaign as we continue to focus on encouraging more people to go vegan.
Below you can view the leaflets we will be handing out, clicking on the image will display them as PDFs.
Front (click for PDF)
Back (click for PDF)